Exercise is Medicine (EIM) on Campus is a natural extension of the overall effort to advance ACSM's renowned EIM initiative. Given that college campuses can be excellent environments in which to effect positive change on the overall physical-activity culture of students, faculty, and staff. Exercise is Medicineâ„¢ on Campus: Thoughts From the Advocates presents an overview of key issues involved with developing and/or improving an EIM on Campus project. The DVD explores recent progress in the EIM on Campus program, how to determine the key players attendant to it, and how the campus health center can play a role in it, as well as details its central administration from both academic and logistic perspectives.