The Must-Have Marketing Toolbox: Tips, Tricks and Tangible Tools Anyone Can Use to Get Better Results

The Must-Have Marketing Toolbox: Tips, Tricks and Tangible Tools Anyone Can Use to Get Better Results features creative ideas, simple strategies, and real-world examples that organizations can use and reuse right away to improve their marketing, advertising, and promotion efforts. The DVD outlines the cornerstone factors of every effective marketing message. The DVD also explores how to market anything to anyone.

Among the topics covered:

• Definition of marketing ala Terri Langhans
• The secret to word-of-mouth marketing is simple
• Finding your points of difference
• How to market anything to anyone
• Layout and design
• Don't just describe, bring your benefits to life
• The cornerstones of any effective marketing message
• Stand out
• Intrigue
• Emotion
• Benefit