Strategic Pricing Initiatives That Drive Profit Growth explores the three basic ways health/fitness clubs set their prices-cost, competitive, and value. In that regard, the DVD looks at the difference between cost-driven and value-driven pricing. The DVD also reviews the key factors involved in the process of value pricing. In addition, the DVD explains how clubs can evaluate their pricing opportunities. The DVD also details eight adaptive pricing strategies that organizations can adopt.
• Perspective on pricing
• The big three price-setting strategies
• Strategic pricing adds value and profits
• Precision pricing
• Licensing to leverage your donations
• Setting value pricing
• Getting requires
• Adaptive pricing
