Organizational Culture as a Competitive Advantage: Steps to Enhancing Your Facility reviews Stephen Covey's concept of “sharpen the saw†and discusses how it applies to the health/ fitness club industry. The DVD explains why clubs need to develop a “cult-like†culture around their core ideology, as well as build mechanisms that reinforce their culture. In addition, the DVD details seven steps that clubs should employ to implement their organizational culture.
• Build a “cult-like†culture around a core ideology
• Core values
• Implementation: the core value speech
• Core focus
• Culture
• Implementation: defining culture activity
• Implementation: hiring for core values and culture
• Implementation: accountability
• Implementation: BHAG/10-year target
• Implementation: rocks
• Implementation: scorecard
• Different
