One Million Strong: An In-Depth Review of Member Retention in North America addresses how health/fitness clubs can determine accurate methods for calculating their level of member retention. The DVD also details various types and sizes of clubs and discusses the impact of these factors on member retention. In addition, the DVD explores the effect of other selected elements on member retention, including price point, contract length, age, and gender. Finally, the DVD reviews the average length of club membership for various regions in the United States and Canada.
• Retention is not the opposite of attrition
• New data
• Overall retention rate
• Retention rate by age group
• Leavers per 1,000 per month
• Net gain from doubling the number of 12-month contracts
• Average length of membership
