Motionsoft Data™: Turning Data Into $$$ provides an overview of what is “big data†and explains why health/fitness clubs should care about the ability to use the torrent of data with which they are confronted. The DVD also details key questions that every club operator should answer, as well as points out how a data warehouse could help answer these questions. In that regard, the DVD includes specific examples, with a demonstration, of the assistance that “big data†can provide. In addition, the DVD looks at why this approach is new and speculates what is next in this area.
• How can the fitness industry use big data?
• Answers to key questions locked in your data
• Data warehouse analysis vs. operational reports
• Key questions for operators
• Issue: membership changes
• Issue: membership risk
• Issue: revenue/income
• Top spenders analysis
• Why is this new?