Measuring and Managing Profitable Group Fitness: The Key to Membership Retention

Measuring and Managing Profitable Group Fitness: The Key to Membership Retention discusses the growing focus on membership retention and managing by the numbers. The DVD explains how facilities can streamline their group exercise department and how they could use group fitness as a retention tool. The DVD also details specific actions that clubs can take to ensure that their group-fitness efforts are successful.

Among the topics covered:

• Common issues faced by clubs
• What can a group management system do for you?
• Group fitness as retention tool
• Take action
• Launches attract new members and retain existing members
• Create a group fitness scorecard
• Rank instructors