Increasing Membership Retention in the Health and Fitness Industry provides acomprehensive review of the basic steps that can be taken to enhance the membershipretention level in health/fitness clubs. The DVD explains why membership retentionis important, as well as point out how clubs can calculate the value of a member. TheDVD also discusses the variables that can impact membership retention and detailsstrategies that clubs can utilize to improve their level of membership retention.
Among topics covered:
Among topics covered:
- Defining membership retention and its importance
- Calculating the value of a member
- Variables that impact membership retention
- Strategies to enhance retention
- Membership retention reminders
