How to Market & Sell Memberships in a Hyper-Competitive Market discusses how health/fitness clubs can identify their unique selling advantages that they can employ in their marketing efforts. In that regard, the DVD outlines how facilities can incorporate program marketing into their outreach efforts to attract new prospect markets to their clubs. The DVD also details several qualifying strategies that can help the sales staff of clubs give a more compelling tour and a more potent membership presentation. As such, the DVD points out how clubs can differentiate themselves on the tour. Furthermore, the DVD reviews how facilities can effectively market to missed guests and former members.
• Lead-driven team
• Guerrilla & social marketing
• Joint marketing a must
• Technology to list build
• Capture mechanisms
• Clear competitive advantage
• Are you unique?
• Professional selling
• Inspect what you expect
