Exploring the Franchise Business Model

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SKU:
827008286096*
Author:
Pedro Ruiz & Constance Ruiz
Published:
2009
Length:
70 minutes
Exploring the Franchise Business Model reviews the key factors involved in establishinga successful franchise business in the health/fitness club industry. The DVD discussesthe three core concepts underlying a professional relationship between the franchisorand the franchisee. The DVD also points out the advantages and disadvantages ofengaging in a franchise business from both the franchisee's and the franchisor'spoints of view. In addition, the DVD offers several suggestions on the operationalconsiderations attendant to running a franchise.

Among the topics covered:
  • Concepts
  • Franchisee point of view
  • Franchisor's point of view
  • Questions and answers
  • Running the franchise operations
  • Sell vs. recruit
  • Business evolution
  • Reports
  • Five habits of highly successful franchisors