Connecting the World of Medicine and the World of Fitness provides an overview of a medically integrated model of the medical fitness business- particularly as it involves chronic disease management. The DVD discusses strategic alliances that exist on the medical side of the business, as well as points out the need for physicians and medical fitness professionals to better understand the potential of the medical market. The DVD also examines the need to build physician and clinical relationships and to be familiar with current MFA standards and guidelines. In addition, the DVD reviews the need for a medical fitness business to employ professionals who possess the appropriate degree and level of certification.
